Dutch Design Fashion Architecture
mei 04, 2009
PROOFF stands for product development for the progressive office. It is a platform for sharing knowledge and exchanging ideas. PROOFF targets ambitious clients including companies, (non-profit) organizations, governments, project consultants, (interior) architects,
and those wanting unique solutions for public spaces. To realize products, PROOFF works together with national and international designers, students and manufacturers.
Studio Makkink & Bey is one of the company’s most important collaborators. The Studio creates furniture and other products for PROOFF designed to make offices inspiring places to be. Studio Makkink & Bey is inspired by the concept of collective working. Its projects are the results of a group effort. It believes the best work is created when every voice is encouraged, and when individual contributions are allowed to flourish.
What may surprise you is that all this idealism actually works. It resulted in PROOFF 002#, the Work Sofa (Werkbank). It’s a flexible piece that empowers users to sit in whatever way most suits them. The Work Sofa is based on a new programme of lounge-work activities by leading consultants Veldhoen & Company.
PROOFF is also planning to develop “The World’s Longest Table for all Cultures” by UN Studio, Ben van Berkel, a place for all kinds of meetings, from intimate to formal.
Finally, there’s the Slow Car by Studio Makkink & Bey. Electric cars are often criticized for being rather slow and impractical. But perhaps slow can be good, something to be celebrated. Which is why we invented the Slow Car. The Slow Car is a vehicle designed for the campuses of large companies. It’s a vehicle that’s also a fully equipped office, a means of making journeys to meetings productive (perhaps even more productive than the meetings themselves). Next, we asked “what would a world full of Slow Cars look like?” We invented a car park for Slow Cars. And a campus for them to drive on. And a city to fit their needs.
Jurgen Bey explains in an interview with Domus tv.
and those wanting unique solutions for public spaces. To realize products, PROOFF works together with national and international designers, students and manufacturers.
Studio Makkink & Bey is one of the company’s most important collaborators. The Studio creates furniture and other products for PROOFF designed to make offices inspiring places to be. Studio Makkink & Bey is inspired by the concept of collective working. Its projects are the results of a group effort. It believes the best work is created when every voice is encouraged, and when individual contributions are allowed to flourish.
What may surprise you is that all this idealism actually works. It resulted in PROOFF 002#, the Work Sofa (Werkbank). It’s a flexible piece that empowers users to sit in whatever way most suits them. The Work Sofa is based on a new programme of lounge-work activities by leading consultants Veldhoen & Company.
PROOFF is also planning to develop “The World’s Longest Table for all Cultures” by UN Studio, Ben van Berkel, a place for all kinds of meetings, from intimate to formal.
Finally, there’s the Slow Car by Studio Makkink & Bey. Electric cars are often criticized for being rather slow and impractical. But perhaps slow can be good, something to be celebrated. Which is why we invented the Slow Car. The Slow Car is a vehicle designed for the campuses of large companies. It’s a vehicle that’s also a fully equipped office, a means of making journeys to meetings productive (perhaps even more productive than the meetings themselves). Next, we asked “what would a world full of Slow Cars look like?” We invented a car park for Slow Cars. And a campus for them to drive on. And a city to fit their needs.
Jurgen Bey explains in an interview with Domus tv.
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