‘Connecting the Dots’ is the name of the magazine that will unite all Dutch presentations to the Milan Design Week (14-19 April 2010) in one publication. All design bureaus and furniture companies from The Netherlands exhibiting in Milan will have the possibility to present themselves free of charge in this new design magazine. ‘Connecting the Dots’ is an initiative of Tuttobene, commissioned by the EVD, agency of the Dutch Ministry of Economic Affairs.
The magazine wants to draw attention to the Dutch design industry during the world’s largest furniture trade fair, emphasizing the diversity of design in The Netherlands. The magazine is a perfect opportunity for companies and designers to present themselves, and it gives a complete overview of what Holland has to offer in Milan in 2010. ‘Connecting the Dots’ will be a sample sheet, indicating the current state of affairs in Dutch design.
Thanks to its layout, the magazine is very user-friendly. Three different maps of Milan are included that clearly indicate the location of all Dutch exhibitions. A block diagram explains what will be happening where. In addition to this, the magazine will have a number of articles on design in general (e.g. one on ten years of Dutch design in the Zona Tortona) and a photo reportage portraying designers in their work environment.
‘Connecting the Dots’ will be published on 1 April 2010. 17.500 copies (hardback, 112 pages full color) will be printed. It will be distributed free of charge through different channels. Prior to the fair, the catalogue will be distributed internationally among key figures in the design industry. During the fair, it will be handed out at strategic locations by, among others, DesignPartners, our partner in this project. DesignPartners is the organization behind the Zona Tortona, the area of Milan that has become the international reference point during the fair, home of the off-site or Fuori Salone exhibitions.
The layout of the catalogue has been consigned to the graphic design bureau Koehorst in ’t Veld, who are no newcomers to the cultural sector. In the past, Koehorst in ’t Veld has been responsible for the art direction of the international trade magazine ‘Frame’. Tuttobene has chosen Koehorst in ’t Veld because of their rich experience in the field of product and interior design.
Companies that are interested can register for ‘Connecting the Dots’ on www.thedots.nl. Every participating design studio or company will appear under its own name and must deliver text and images. Our editorial staff will guarantee the high quality standards of the product. Deadline is monday February 22.
image from Kiki&Joost by Roos Kroes that will be published in Connecting the Dots:
