Ruhr 2010, World Expo Shanghai, the start of Dutch Design WorkSpace, India mapping, a portal website and the Dutch Profiles world tour.
The DutchDFA programme for 2010 will manifest itself in China in Shanghai, Shenzhen and Beijing. Attention will be paid to the follow-up of promising connections made during the Business of Design Week 2008 and 2009 in Hong Kong and Shenzhen.
A multi-disciplinary education / research project will take off in 2010 with as projected Chinese partners CAFA/Central Academy of Fine Arts (graphic design, architecture), Tsinghua University (industrial design) and BIFT/ Beijing Institute of Fashion & Technology (fashion).
Starting point for the content of the exhibition ‘Taking a Stance’ is a dialogue between four Chinese and four Dutch designers, between two different design cultures and two different societies facing similar urgent issues.
A three-year support programme will be officially opened in January 2010. This incubator programme supports Dutch companies entering the Chinese market, as well as Chinese designers who are interested in developing a closer relationship with the Netherlands. The Dutch Design WorkSpace will be established in Shanghai.
The DutchDFA programme for India in 2010 is focused on the strengthening and expansion of networks with Indian designers, educational institutions and design organisations, as well as on acquiring further knowledge about local social and market demand in India.
The results of the fact finding mission (or mapping) are meant to support and stimulate the development of an exciting and effective programme for exchange between India and the Netherlands on a cultural, social and economical level.
The main theme of the DutchDFA programme in 2010 for Germany will be further exploration of the German market for Dutch design. In close collaboration with the BNO, BNA, BNI and MODINT the EVD will do an in-depth sector- and region-specific market reconnaissance for the three Dutch design disciplines.
In 2010 the 53 municipalities in the Ruhr area will jointly be European Capital of Cultural. A so-called ‘Gastgastgeber’ project will link all Dutch cultural contributions to the Ruhr2010 manifestation.
The Dutch creative companies in the field of design, fashion and architecture lack information about the concrete opportunities of the German market. An in-depth research is needed to learn about what steps they should take to successfully enter the German design, fashion and architecture market.
As part of its wider communications strategy, the DutchDFA parallel programme will in 20010 focus on a website as portal to all info important for exchange, the travelling cinema Dutch Profiles the continuation of 2009 start ups.
Dutch Profiles is a series of short documentaries about architects and graphic, product and fashion designers in the Netherlands. The shorts are meant to spread freely over the web in low-res, but also to be shown in high-res as a part of lectures, exhibitions and business presentations.
DMY International Design Festival in Berlin, DesignYatra in Mumbai, NY400 festivities, Shanghai Creative Industry Week, 100% Design Shanghai, those are among the activities of DutchDFA in 2009.
